Facebook Post and Image Sizes 2025 | Best Facebook Post Size

You’ve spent time crafting the perfect caption, written with heart, designed a beautiful visual… and then bam it gets cropped on mobile. Or worse, it looks pixelated. If you’ve ever wondered why your Facebook post didn’t pop like it should’ve, the answer may be simpler than you think: Facebook post size. In 2025, where every scroll counts and first impressions last milliseconds, nailing the right dimensions isn’t optional—it’s essential.

Choosing the ideal Facebook post size is more than just a design detail—it’s a performance tactic. From organic engagement to paid ad delivery, Facebook’s algorithm favors content that looks sharp, loads fast, and fits perfectly across devices. In this guide, we’ll break down every recommended size—whether you’re posting a single image, carousel, video, or story. Because your message deserves to be seen the way you intended it: clean, crisp, and scroll-stopping.

Why Facebook Post Size Matters in 2025

In a platform dominated by visuals, size truly does matter. A poorly sized image can ruin composition, cause key text to be cut off, or appear blurry on high-res screens. Worse yet, it can make your brand look amateurish—no matter how great your offer is.

The Facebook Algorithm Cares, Too

When your image fits the exact Facebook post size, it loads faster, appears cleaner, and meets Facebook’s best practices. This can directly improve your reach, engagement, and ad performance. The right dimensions = better delivery.

Recommended Facebook Post Sizes for 2025

Let’s get practical. Here are the updated best practices:

📸 Single Image Post Size

• Recommended size: 1200 x 630 pixels

• Aspect ratio: 1.91:1

• Great for link previews and static image posts in the News Feed.

🖼️ Square Post Size

• Recommended size: 1080 x 1080 pixels

• Perfect for feed consistency and mobile-first designs.

📲 Vertical Image Post

• Recommended size: 1080 x 1350 pixels

• More real estate on mobile, boosts scroll-stopping potential.

🖼️ Facebook Cover Photo

• Recommended size: 820 x 312 pixels

• Safe area: Keep text and logos centered to avoid cropping.

Best Facebook Image Sizes for Ads

🎯 Facebook Feed Ad

• Image size: 1080 x 1080 pixels or 1200 x 628 pixels

• Text limit: Less than 20% image text for optimal reach.

📷 Facebook Story Ad

• Image size: 1080 x 1920 pixels

• Full-screen immersive experience; vertical only.

📚 Carousel Ad

• Image size: 1080 x 1080 pixels per card

• Swipeable cards that each tell part of the story.

These formats are tested and proven to perform better when aligned with the correct Facebook post size.

Text + Image: Crafting the Perfect Pair

It’s not just about the image. The copy matters too.

Tips:

• Keep headlines short (40–50 characters)

• Use visual hierarchy—bold headers, readable body

• Avoid placing text too close to edges of images (risk of cropping)

When your visual and message are designed for the exact Facebook post size, your communication becomes seamless.

Tools to Help You Get It Right

Don’t wing it—use the right tools:

1. Canva / Adobe Express – Pre-built Facebook size templates

2. Meta Creative Hub – Preview how your ad looks before publishing

3. WASK AI Creative – Automatically resizes, analyzes, and enhances visuals for Facebook & Instagram posts

With the right tools, matching the Facebook post size becomes effortless.

Desire: Why Getting the Size Right Builds Trust

You wouldn’t hand someone a wrinkled brochure in real life, right? The same goes for social. A polished, properly sized image says: “This brand pays attention to detail.” It feels reliable. Trustworthy. Intentional.

When your posts look sharp and professional, people are more likely to stop, read, and engage. That’s the silent power of getting your Facebook post size right.

Action: Start Optimizing Your Posts Today

Ready to make your content pop on every device?

• Recheck your image sizes before every upload

• Use platform-specific dimensions instead of one-size-fits-all

• Design with mobile-first mindset

• Test vertical vs square vs landscape for your brand

Let your visuals work for you, not against you. Your audience is watching—make every pixel count.

FAQs

What is the best Facebook post size for mobile in 2025?
The ideal mobile-first size is 1080 x 1350 pixels, as it takes up more screen space and increases engagement.

Can I use the same size for Instagram and Facebook?
Yes! 1080 x 1080 pixels works well on both, especially for square posts. However, consider platform-specific tweaks for best performance.

Does Facebook penalize posts with text on images?
Not directly, but ads with too much text often get lower reach. Keep image text minimal and clean for better performance.